STAFF REPORT ISB: China Mobile and True Corporation PCL have signed a strategic cooperation agreement to cooperate in key business areas including VAS, international business, devices, networking, general procurement and human resources.Under the agreement, both the companies would set up a joint committee for strategic cooperation. All working groups shall be under the leadership of this committee to execute the cooperative aspects and working in details.Dhanin Chearavanont, Chairman of True Corporation PLC, Suphachai Chearavanont, President and CEO of True Corporation PLC, Li Yue, Executive Director and CEO of China Mobile Limited, and Li Zhengmao, Vice President of China Mobile Communications Corporation, were present at the signing ceremony, says message received here from Bangkok, Thailand.In his remarks, Executive Director and CEO of China Mobile Li Yue said, “True group is a good partner in Thailand as evidenced by its leadership in the broadband and cable TV industry as well as its well position in the 3G and 4G mobile business.”
He also said that as the leaders in both markets, China Mobile and True are both abundant in customer resources, distribution channels and branding advantages.
By resource sharing and strategic cooperation, each party can not only serve its local market better, but also lay a good foundation for exploring prospective business opportunities and expansions in each others market.