Microsoft Devices provides access to an amazing Lumia experience to a much wider range of people

Rawalpindi, September 23, 2014: Microsoft Devices Group today announced the availability of Lumia 530 in Rawalpindi, the most affordable Lumia smartphone to date, delivering an uncompromised experience with the latest Microsoft and Lumia innovations.

Available in both single SIM 3G and dual SIM 3G variants, Lumia 530 will expand the reach of Windows Phone as the first Lumia introduced around PKR 12,800/-, allowing more people to enjoy innovations and Microsoft services found in high-end Lumia smartphones.

Commenting on the occasion, Kamran Masood Niazi, Communications Manager, Microsoft Devices Pakistan said: “We are moving quickly to help more people experience the uncompromised Lumia technologies, Microsoft services and third party apps that we deliver on our flagship products. With this commitment, today we are here in Rawalpindi to launch the extraordinary Lumia 530. Lumia 530 underscores our commitment to making affordable smartphones for everyone, and introducing more people to the best of Microsoft. Moreover, we are fully devoted towards developing the first category of devices comprising low-end feature phones to provide popular Microsoft experiences to segments in which such phones are readily used.”

The device comes packed with Windows Phone 8.1, the latest version of the innovative Windows software and includes one swipe notifications from Action Center, and the fast Word Flow keyboard. A powerful quad-core Qualcomm Snapdragon processor delivers a fast user experience of favourite apps, gaming and internet browsing on the 4-inch LCD display. Microsoft services such as Skype and Microsoft Office are seamlessly accessible on the phone as are popular apps such as WhatsApp, Viber, Instagram and WeChat, plus key gaming apps such as Asphalt 8, available in the Windows Phone Store.

The dual SIM 3G variant enables easy switching between two SIM cards, helping people manage their data costs. Smooth performance of signature Lumia apps such as Lumia Creative Studio and Lumia Selfie, help people take quality voice-guided selfies with the 5MP rear camera. More content and apps with 4GB of on-board memory, expandable with SD cards up to 128GB, and an additional15GB of free cloud storage on Microsoft OneDrive lets people sync, store, access and share files between Lumia 530 and computers, laptops and tablets. The Lumia 530 comes with changeable cover shells in bright orange, bright green and stylish neutrals dark grey and white. It will be available for an estimated retail price of PKR 12,800/-.

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