Google Business Group (GBG) held the #Bizfest18 annual conference that offers Google product trainings, startup workshops, state of technology, innovation and aspiring entrepreneurship decisions based on data and technology utilization in Pakistan.
In BizFest 2018 a range of participants acquire the possibility to gain knowledge of how to use Google products and technologies to initiate and scale their businesses and enlarge themselves through capacity building workshops from top experts and entrepreneurs.
BizFest 2018 event included diverse sessions including Digital Transformation, Video in Pakistan, Business Incubation, Future of Work, Moonshot Thinking, and Startup Ecosystem, powered by Fatima Ventures.
Entrepreneurs, as well as Industry leaders from various local and multinational organizations such as Google, CocaCola, Q-Mobile, JS Bank, Telenor Pakistan, Cognizant, Careem, Plan X, Punjab Information Technology Board (PITB) and National Incubation Centre (NIC), attended the event.
GBG’s manager addressed that “Despite being the tech hub of Pakistan, Lahore doesn’t have a signature technology conference which would represent the achievements of the local community. BizFest 2018 is just the first step in a series of collaborative initiatives that we are planning in the coming years to mark Lahore as a technology capital of the country.
Telenor Pakistan’s Head of Digital Partnerships and Business Development Saad Kiani, said “Technology has made our lives easier. The speed of change, however, is the main issue”.
JS Bank EVP Branchless Banking Noman Azhar spoke about technology adaptation in Pakistan, stating that “We cannot simply import and espouse technology from other places. Technology has to be localized. Otherwise, we won’t be able to transform as a technology adept society. For banking, POS technology is extremely important”.
CocaCola Pakistan Head of Integrated Marketing Communications and Q-Mobile Group Marketing Director Zeeshan talked about the altering dynamics of marketing, and the challenges faced by organizations in the era of disrupting technology.
Google’s Faraz Azhar in his keynote speech on moonshot thinking spoke about the concept of moonshot thinking and how people and organizations require aiming for the moon and always determined to keep expectations higher than before.