The new Over-the-Top (OTT) platform SHOQ has been launched by Pakistan Telecommunication Company Limited (PTCL).
The new Over-the-Top (OTT) platform SHOQ has been launched by Pakistan Telecommunication Company Limited (PTCL), a division of e& (previously known as Etisalat Group), to offer all data users in Pakistan a more enjoyable and immersive viewing experience. In keeping with PTCL’s goal of enabling digital transformation for all, SHOQ maintains a rich repository of carefully chosen content that is open to all users.
Hatem Bamatraf, president and group CEO of PTCL & Ufone, Olivier Bramly, Khalifa Al Shamsi, president and CEO of e&life, Maaz Sheikh, CEO and co-founder of STARZPLAY, and other top PTCL & Ufone officials attended the launch of the new platform in Karachi. Other notable individuals from various walks of life also attended.
Through its partnership with eVision, the media and entertainment arm of e& Life, SHOQ is bridging the gap in access to high quality content at reasonable prices in Pakistan (part of e&). Through the partnership, popular media and entertainment content from studios like Warner Bros., Paramount, and 20th Century Fox, among others, will be accessible to PTCL and other data customers.
To meet the entertainment needs of the entire family, SHOQ will also feature 100 of the most popular local and international live TV channels, Pakistani movies, and original programming. President and Group CEO of PTCL & Ufone, Hatem Bamatraf, stated: “We are pleased to introduce Pakistan’s largest OTT platform to provide top-notch entertainment and news content to all data users. Pakistan needed a top-notch local OTT service that offered affordable entertainment that was catered to regional tastes and preferences in light of the country’s growing internet penetration.
“SHOQ has what it takes to be the best entertainment option in the nation. We are happy to help the largest OTT platform in Pakistan, powered by PTCL, develop. Khalifa Al Shamsi, CEO of e& Life, spoke during the panel. “We are certain that the Pakistani people will greatly benefit from this new service. “e& will continue to assist the PTCL Group, particularly in its latest endeavour to usher in a digital age that will enable everyone in society to build successful digital businesses and reach out to new markets.”
“We are thrilled to be part of the new chapter in Pakistan’s entertainment revolution,” said Olivier Bramly, CEO of evision.
As the biggest media and content aggregator in the MENA region, evision has always played a crucial role in the lives of its users. We are eager to collaborate with PTCL, especially in a market as big as Pakistan where there is a boom in streaming services and mass content creation that offers limitless opportunities to everyone.
We are grateful to PTCL for providing us with the chance to increase our influence and presence in Pakistan. During the launch event, Maaz Sheikh, CEO and co-founder of StarzPlay, made a statement.
“Leading subscription video-on-demand service STARZPLAY offers thousands of popular films, TV shows, and other Pakistani and foreign productions for streaming. “Our service will be available to all Pakistanis looking to stream high-quality media or entertainment through OTT platform SHOQ.”