Why should you shift completely to internet technology and digital marketing? & the answer is no; you shouldn’t. However, there is no harm in expansion.
Introduction
Technology is becoming a big part of our lives!
They are making us more responsible, sustainable, and our life a lot easier.
Although it is also making us a tad bit lazy, we cannot complain!
Because now a world without technology is not worth living!
Yes!
There, we have said it!
You might not be able to live your life without the bare minimum technology.
Now, this is proving to be of great help for anyone who is spending their time in digital marketing.
With the aid of technology, you can see that marketers are changing most of their traditional marketing norms and shifting to modern marketing norms.
For example, rather than doing PR offline, there were many marketers who completely shifted to online PR & endorsement during the pandemic.
Some are even using Torrent websites like pirate bay to get insights on customer choices.
Now, you must be asking!
Why should you shift completely to internet technology and digital marketing? & the answer is no; you shouldn’t.
However, there is no harm in expansion.
Why This Technology Expansion Is So Crucial
There is no such thing as offline marketing, at least not anymore!
You will always find that offline marketing is mostly reaching the local customer base. Not that there’s anything wrong with that, but why shouldn’t there be any other areas where you should capture.
After all, keeping your business stagnant is not your only plan, right?
– With technology and the internet, you will have a store that is open 24/7.
– There is no one there to stop you; if one day you decide you want to cross international borders with the current shipping technology, it is not an impossible idea.
– Technology can help you understand the engagement rate.
– It can help you reach your target audience faster.
– They will also help you decide whether your digital marketing strategies are working all right.
How Technology Is Changing The Modern Marketing Norms
Here are some of the ways in which you could change your marketing norms as well.
Follow the experts!
1. Online Survey
No more conducting surveys offline!
Not only are they tiresome and time-consuming, but the accurate documentation process is also a nuisance.
However, with the help of online surveys, you can not only reach a vast audience base but calculate the results automatically as well.
We all know how important feedback can be, and technology is helping that cause immensely.
2. Constant Connectivity
You can have an offline store, but how long can you keep that open?
Not 24/7, I suppose!
This is one of the reasons why you need to get an online store, and technology can be of great assistance.
With an online store, you will be able to cater to all your customers without any restrictions of time and geographical boundaries.
If there is one thing which modern technology is changing exponentially among the marketing industry, then it is its potential to grow.
3. Exclusive Personalized Campaigns
With technologies, you now have email marketing and social media marketing!
Yes, you are catering to the mass, but in order to attract your target audience, you will need personalized campaigns.
Yes, technology can not only allow you to customize these messages but organize them properly and present them to your target audience.
4. Chatbots & AI
Chatbots and AI play an important role in entertaining your customers even when you are unable to.
It is not possible for someone to sit across a computer screen 24/7 and answer queries.
Then what about the engagement!
You will have chatbots for them, and they will also record the conversations for further analysis.
5. Data Analytics
Yes, we are using technology for a lot of marketing campaigns!
But, how do we know that these campaigns are working?
That they are actually generating sales and attracting potential customers?
For that, marketers are taking help from data analytics. A personalized digital audit gathers the information collected from the engagement rate and creates data marking your potential growth.
Happy Marketing!
Technology is the essence of modern marketing!
Not saying that you should forget about the human touch.
However, you have to incorporate the human touch in technology and work with it simultaneously.
Only then can you be called a pro!