Islamabad United and WWF Pakistan joined the cause of conservation of snow leopards in Pakistan.
The franchise has accepted to support the organization for the Save Our Snow Leopard (SOS) campaign. The campaign purposes to increase awareness against the issue of Snow leopards and safeguard the future of the snow leopards. The snow leopard is just an endangered species in Pakistan left with only 200-400 in wild.
The Islamabad United team is campaigning to increase awareness by wearing shirts with the message “Save Our Snow Leopard”. The team has further recommended fans that were in the stadium to support the cause by wearing the red shirts.