STAFF REPORT IBD: Telenor Pakistan has awarded a contract to Isobar MENA, a UK based digital marketing company having its MENA office in Dubai, for the development of integrated online platform that will become the anchor for a series of initiatives targeting the urban youth of Pakistan, said a statement issued by Isobar.
Isobar, which develops websites, digital strategies and online media plans on behalf of its clients, has more than 50 offices worldwide.
The contract will include the development of djuice website, in addition to specific apps that will integrate various online portals and platforms including social networking websites for djuice customers, it said.
Usman Javaid, Director Marketing for Telenor, while commenting on the contract said: “We believe this to be the first of its kind, purely digital driven plan in Pakistan. We needed an international, reputed partner to integrate a plan of this magnitude into our marketing strategy.”
We have reached out to Telenor to know more about the contract and why a foreign company was preferred over local firms. We will update this post when we get any word from Telenor.