A Thailand-born technology marketing company Zanroo, has now entered Pakistan’s market. Zanroo provided an admired digital media listening tool.
Digital media listening tool identifies real-time trending of conversation topics on all websites and social media platforms by conducting a real-time analysis on the consumer market.
Pakistan is entering into the sphere of digital rebellion at a very fast rate, even Google, the search engine substantial agrees with this and recently published white-papers where it encouraged global businesses to expand into Pakistan.
Pakistan has currently had 60 million online users with an incursion rate of 27%, which points out that the country’s population is immensely digitizing. With the rapid increase in social media usage, expressing and sharing opinions about products.
Social media platforms are becoming increasingly common, which provides companies the blonde opportunity to “listen” to their preferences and hence increase their consumer database.
According to Information Technology experts, Pakistan is evolving into a digital economy and is positioned to get hold of the well-known position among digital economies with the rapid growth of the Internet, fast-growing businesses and increasing population.
With its current growth, the country is expected to have the fourth largest population in the world by 2030. Zanroo, in partnership with a Lahore-based digital agency Bramerz, has entered the always a buzz Pakistani social media market.
Zanroo a technology marketing company was able to train its engine to listen and analyze Urdu and Minglish (Roman Urdu), and with the help of this engine, Zanroo is expected to make a quick segway into digital marketing in Pakistan.
Digital media listening tool presence in Pakistan can also be used to keep an eye on national security issues. The biggest leverage point is that it understands Pakistan’s native language, Urdu. Digital media Listening tool is available to businesses to further proceed the social media marketing.