MONITORING REPORT ISB: Serviceplan Middle East, a German communications agency in Dubai, has said that it has concluded its inaugural Competence Circle with a series of talks from Google Arabia and Facebook MEA and by Serviceplans mobile and strategic planning experts on mobile and Big Data.

Google Arabias Alfonso deGaetano challenged brand marketers to consider adapting TV commercials into video content for YouTube in what he called made-for-web advertising.

Facebook Middle East, Africa, and Pakistans Eleni Kitra presented their case studies from the region and urged the audience to bring their insight and content to create substance and value from their Facebook timelines.

Florian Gmeinwieser, MD of Serviceplan Mobile, talked about the latest innovations from Serviceplan, particularly highlighting the groups current studies on iBeacon Tech.

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