LAHORE, October 2014:Warid Telecom, Pakistans most reliable cellular operator, is proud to announce its support of the fourth PFDC LOreal Bridal Week (PLBW) 2014, which took place in Lahore from 30th September to 2nd October, 2014. Warid was the key sponsor for the Black Carpet segment.

Over the past few years, PLBW has showcased over 40 bridal fashion and jewellery designers with shows styled by various make-up artists and stylists, making the entire event one of the most anticipated of the year. With a focus on jewellery trends, makeup and styles of the season, and of course the incredible bridal collections, PLBW has become synonymous with bridal fashion in Pakistan. PLBW 2014 featured 16 bridal showcases, including a Debut Show facilitated by Warid Telecom, the official Telecom Partner for the event.

While talking to media on the Black Carpet, Mr. Muneer Farooqui, CEO Warid Telecom, said, “Warid Telecom has always supported events which highlight the best of Pakistani culture and lifestyle. We are delighted to continue this tradition with the PFDC LOreal Bridal Week 2014.”

Ms. Sadaf Zarrar, Director Marketing Communications and Brands, Warid Telecom, also present at the event, shared her thoughts with media and said, “Our brand portfolio caters to people from all walks of life and we strive to enable them in bringing out their best in terms of their business and individual needs. We have been supporting lifestyle events like PLBW as they fuse together the richness of arts and craft and the modern outlook to life that we as Pakistanis aspire to.”

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