Easypaisa, Pakistan’s premier mobile wallet service has had a vibrant 10 years in the industry.
It was launched in 2009, and began with just 4000 shops across the country.
Today, Easypaisa has more than 75000 shops and 6 million active users.
Initially, it began with just money transfer through USSD codes sent through conventional mobile phones.
Now Easypaisa is a complete digital banking solution providing the same features as a conventional account would.
In 2019, Easypaisa completed a decade of transforming the digital financial space in the country.
Over the past 10 years, the service has evolved, the customer base increased and investors grew considerably.
Two years ago, Easypaisa launched its smartphone application which is now the most convenient banking solution for all classes of people.
Where a conventional bank app only allows transfer between accounts, Easypaisa enables transactions from one individual to another and requires a valid NIC and mobile number.
On completion of 10 years in the market, Easypaisa completely revamped its image coming out with a new identity with an updated logo.
Easypaisa provides an extensive range of services that consumers can enjoy all the perks of digital banking without having to open a bank account.
With Easypaisa users can:
• Transfer money
• Top-up their mobile balance including exclusive bundles from numerous service providers,
• Bill payments,
• Pulling money from IBFT bank accounts to Easypaisa,
• Purchasing tickets for movies and buses at select locations,
• Exciting discounts and cash backs and maintain their digital wallets.
The app is currently at 10 million+ downloads on the App Store.