In a bold move to tap into the burgeoning world of Esports, Habib Bank Limited (HBL), has announced the launch of the Konnect by HBL, EAFC Gaming Tournament.
In a bold move to tap into the burgeoning world of Esports, one of Pakistan’s leading banks, Habib Bank Limited (HBL), has announced the launch of the Konnect by HBL, EAFC Gaming Tournament. This initiative aims to provide a platform for both aspiring and established Esports players to showcase their skills and compete on a national stage.
The tournament, which will focus on the popular EAFC Football Game, is set to take place in Karachi on February 15, 2024. Enthusiastic gamers from the city are eagerly welcomed to participate and vie for the top honors. The event is powered by two giants in the gaming industry, IGN and Raptr, promising a thrilling and professionally organized competition.
This move by HBL signifies a significant step towards engaging with Pakistan’s growing youth population and nurturing a thriving Esports ecosystem within the country. By facilitating healthy competition, nurturing talent, and advocating responsible gaming practices, HBL’s branchless banking platform, Konnect by HBL, aims to play a pivotal role in shaping the future of Esports in Pakistan.
Ali Habib, the Chief Marketing & Communications Officer of HBL, expressed his enthusiasm about the initiative, stating, “Pakistan boasts a booming gamers community of over 37 million people. Gaming and Esports represent a rapidly growing subculture, and we believe that the Bank’s initiative aligns perfectly with its commitment to empowering dreams and providing an enabling environment for the youth of Pakistan.”
The decision to venture into Esports comes at a time when the industry is experiencing exponential growth worldwide. Esports has transcended from being merely a hobby to a lucrative profession, with professional gamers earning substantial incomes through tournaments, sponsorships, and endorsements. Pakistan, with its large youth demographic and increasing internet penetration, presents a fertile ground for the development of Esports.
Moreover, Esports tournaments have become a cultural phenomenon, attracting millions of viewers globally. These events not only showcase top-tier gaming talent but also serve as platforms for brands to connect with a younger, tech-savvy audience. HBL’s foray into Esports reflects its forward-thinking approach to engaging with its audience and staying relevant in an ever-evolving digital landscape.
The Konnect by HBL, EAFC Gaming Tournament is expected to generate significant buzz within the gaming community and beyond. With HBL’s backing and the support of industry-leading partners like IGN and Raptr, the tournament promises to be a landmark event in Pakistan’s Esports calendar.
As the gaming industry continues to evolve and expand, initiatives like the Konnect by HBL, EAFC Gaming Tournament are crucial for fostering talent, promoting inclusivity, and driving innovation within the Esports ecosystem. HBL’s commitment to empowering the youth and embracing emerging trends underscores its position as a trailblazer in the banking sector and a champion of youth empowerment in Pakistan.