PTCL Launches SHOQ TV Box to Revolutionize Entertainment in Pakistan

PTCL has launched the SHOQ TV Box powered by Android TV aiming to revolutionize the TV viewing experience in the country.

Pakistan’s largest telecommunications and integrated ICT services provider, PTCL, has launched the SHOQ TV Box powered by Android TV, aiming to revolutionize the TV viewing experience in the country.

The launch event, held in Islamabad, was attended by senior leaders from PTCL Group and ZTE, marking a significant milestone in Pakistan’s digital landscape and paving the way for future global collaborations in innovative digital solutions.

The SHOQ TV Box is designed to offer an exceptional TV viewing experience, catering to the diverse entertainment needs of families. It features a comprehensive selection of 200 live television channels, including 60 high-definition channels, and boasts an impressive 15,000 hours of on-demand content. This extensive offering ensures that users have a rich and varied entertainment experience at their fingertips.

One of the standout features of the SHOQ TV Box is its user-centric design, which includes interactive capabilities such as rewind and play, catch-up features, and on-demand content access.

The device also offers voice-controlled convenience and personalized content selection, putting control firmly in the hands of the viewers. The user interface is immersive and intuitive, allowing for seamless navigation through content with superior picture quality and lifelike visuals.

Pre-installed with popular apps like SHOQ, Netflix, and YouTube, the SHOQ TV Box opens the door to a vast world of entertainment. Additionally, users can explore and download more apps via the Google Play Store. The built-in Chromecast functionality allows for effortless casting of content from mobile devices to the TV screen, enhancing the overall viewing experience.

At the launch event, Hatem Bamatraf, President and Group CEO of PTCL & Ufone 4G, expressed his excitement about the new product.

He said, “As we unveil SHOQ TV, I want to emphasize that we are not just introducing a product but ushering in a new era of entertainment empowerment. With SHOQ TV, we put the power of choice back into the hands of our customers by offering a seamless blend of innovation, convenience, and immersive viewing experiences. I would like to express my utmost gratitude to Google and ZTE for making this possible. SHOQ TV marks a significant milestone in our commitment to revolutionize the way Pakistanis watch TV, and we are excited to lead the charge into a future where entertainment knows no bounds.”

Li Guowen, CEO of ZTE Pakistan, also shared his thoughts on the partnership and the new product. He remarked, “We are proud of our over 25 years’ partnership with PTCL Group, unveiling ZTE’s Android TV STB. ZTE’s widespread deployment of Android TV Set-Top Boxes (STBs) across more than 45 countries, coupled with partnerships with over 150 operators worldwide, underscores our steadfast commitment to delivering innovative technological solutions. Thanks to PTCL Group’s trust, we will continue to provide the latest solutions and products, and we look forward to continuing our successful partnership.”

The introduction of the SHOQ TV Box is a testament to PTCL’s commitment to delivering high-quality news and entertainment content to Pakistani users. It builds on the success of PTCL’s flagship OTT platform, SHOQ, and reflects the company’s ongoing efforts to innovate and enhance the digital lifestyles of its customers. PTCL remains dedicated to providing a comprehensive telecommunication experience that meets the evolving needs of its users.

The SHOQ TV Box represents a significant advancement in the Pakistani TV landscape, offering a blend of cutting-edge technology and user-friendly features. As PTCL continues to push the boundaries of what is possible in digital entertainment, the SHOQ TV Box is poised to become a staple in homes across Pakistan, bringing a new level of convenience and choice to TV viewing.

This launch not only enhances PTCL’s portfolio of digital services but also reinforces its position as a leader in the telecommunications industry, committed to transforming the way Pakistanis consume media and entertainment.