Ahmed H. Kapadia, Chairman and CEO of Synergy Group, congratulated the Synite team for continuing its winning streak at the Pakistan Digital Awards ceremony in 2022.

The Synergy Group’s innovative Synite Digital, one of Pakistan’s largest integrated media communication companies, has won the prestigious Pakistan Digital Awards (PDA) ceremony’s title of Pakistan’s Digital Agency of the Year for 2022–23 for the second time in a row.

To evaluate and rank the best campaigns in the nation, the PDA enlists a prestigious panel of experts.

Numerous experts in digital transformation, marketing directors, top executives in corporate communications and social media management, as well as chief technology officers from the most illustrious companies, make up this jury.

At the Pakistan Digital Awards ceremony in 2022, Ahmed H. Kapadia, Chairman and CEO of Synergy Group, congratulated the Synite team for continuing its winning streak.

The team stands out for their exceptional ideation skills, brand-building mindset, digital know-how, and executional excellence. With victories in campaign-specific categories, Synite Digital won eight awards, including Best Digital Agency of the Year and Best Digital Media Team of the Year.

They showcased their talent for creativity by winning prizes for the best social media campaigns on Twitter and Instagram, respectively, for KFC’s “Feel Good” and “My Suzuki My Story” from Suzuki Pakistan.

The Standard Chartered Bank Women in Tech campaign and Domino’s Pakistan’s Best Digital Trading Team awards were given in recognition of Synite’s strategic initiatives.

Additionally, the Best Payment Technology/Solution Provider award for Faysal Bank’s Payoneer campaign recognised their creative solutions.

At the Pakistan Digital Awards, Synergy Advertising, the creative powerhouse of Synergy Group, won two prestigious awards in a remarkable double victory.

The agency stood out with its excellent work as one of Pakistan’s first ATL firms to successfully undergo digital transformation.

Their compelling campaign for HABIBMETRO Bank on Pakistan’s Independence Day demonstrated their creativity in the Short Form Web Video category, and they demonstrated their global influence by winning the Best Global Reach category with the State Bank of Pakistan’s Roshan Digital Account Campaign.

Digital Agency of the Year, Best Social Media (for Shell Pakistan’s campaign), Best Digital Trade Award (for Domino’s), Best CSR Campaign (for KFC), Best Short Web Video (for Suzuki), Best Small Budget Digital Campaign, and Best E-Commerce Award were among the seven prestigious honours Synite won at the PDA 2022 ceremony the previous year (for Faysal Bank). Synite has also won two Effie Awards, in addition to numerous other notable distinctions, over the years.