The co-founder of Neem, Vladimira Briestenska, exclusively disclosed to the media that the investment is worth $1 million.

In order to promote innovation and growth in the embedded finance industry, Neem, a well-known embedded finance startup in Pakistan, and DNI group, a renowned investment company with operations in 28 countries, have announced a strategic investment partnership.

The co-founder of Neem, Vladimira Briestenska, exclusively disclosed to the media that the investment is worth $1 million.

Through the partnership, the DNI Group will make a sizeable investment in Neem, and there will also be strong product-led synergies between Neem and the larger financial wellness market.

This partnership shows a shared vision for changing Pakistan’s financial landscape and sends a powerful message to the embedded finance sector. With the help of Neem’s banking-as-a-service (BaaS) capabilities and financial infrastructure, digital platforms can offer comprehensive embedded financial services to their underserved clients.

“DNI is excited to partner with the high calibre, like-minded people at Neem operating in a vibrant, growing economy,” said Ross Venter, CEO of DNI’s technology division, Digital Ecosystems.

“Neem’s objective of bringing financial wellness to the Pakistani market is consistent with DNI’s own goals regarding human empowerment and enhancing financial and digital inclusion. With DNI’s strategic investment in Neem, we intend to hasten the creation, sharing, and commercialization of our individual technologies for the gain of users in our international communities.

DNI Group and Neem are partnering to enhance financial wellness for underserved communities. Neem’s Financial Wellness thesis, empowering businesses and individuals to control their finances, will be strengthened through product partnerships with DNI Group portfolio companies like Airvantage and Paymenow.

DNI Group’s investment in Neem showcases their confidence in the embedded finance model, strong execution capabilities, and shared vision of empowering Financial Wellness for communities in Pakistan and emerging markets worldwide. Vladimira Briestenska, co-founder of Neem, expressed excitement about this significant milestone in the company’s journey.

Pakistan’s digital ecosystem is committed, according to Neem, to fostering financial stability and economic prosperity for people both inside Pakistan and outside of its borders, despite the general state of the global economy.

This strategic partnership between DNI Group and Finance Startup Neem is a warning sign for the market and the online ecosystem. It highlights the importance of helping underserved communities.