In partnership with Big Bang Entertainment, the biggest domestic OTT platform in Pakistan, Tamasha, has debuted its first-ever original series, “Family Bizniss.”
In partnership with Big Bang Entertainment, the biggest domestic OTT platform in Pakistan, Tamasha, has debuted its first-ever original series, “Family Bizniss.” The VEON Group CEO Kaan Terzioglu, Jazz CEO Aamir Ibrahim, Jazz CDO Aamer Ejaz, and series star and producer Fahad Mustafa all attended the launch event that was recently held at the Jazz Digital Headquarters.
The show delves into the issues facing a middle-class family while also examining how children and their parents interact as they approach adulthood.
In keeping with its core values, Tamasha also makes a humorous attempt to teach viewers about entrepreneurship and digital inclusion as the characters hustle to start an online business in an effort to support their ailing father and also to rise above their socioeconomic class.
Asim Azhar, one of the most well-known artists in the nation, will make his acting debut in Family Bizniss for OTT, joining Mah-e-nur Haider, Saife Hasan, Salma Hasan, Bushra Habib, and Hussain Moshin. The comedic treatment of otherwise serious themes like socioeconomic class differences and generation gaps, which is appealing to both young and old audiences, is what really distinguishes this show.
The multiethnic and multilingual demographic of Pakistan is not taken into account by the international streaming platforms because they concentrate on larger market segments, stated Aamer Ejaz, Jazz‘s chief digital officer.
Tamasha’s goal is to foster a culture of affordable, regional content that encourages digital inclusion, as demonstrated in Family Bizniss. Our goal is to offer our local audience a never-ending variety of entertainment options, and Tamasha’s production of its show marks the start of this thrilling journey.
Fahad Mustafa, CEO of Big Bang Entertainment, commented on the web series and stated, “We as creators and viewers usually have a preconceived notion that a show can only be engaging if it presents the negative aspects of our society, and that is the kind of stereotype ‘Family Bizniss’ is here to break.
In a nutshell, Family Bizniss is a show that opens your eyes to problems that are deeply ingrained in Pakistani society. Tamasha thinks that it has a greater impact to discuss these issues in a lighthearted and educational way rather than in the usual pessimistic way.
The Tamasha app, which can be downloaded from Google Play, the Apple App store, or its website, now allows users to stream the show.