The delegation was made up of IT firms from a variety of industries, such as AI, IoT, blockchain, cybersecurity, digital marketing, fintech, and metaverse, among others.
A delegation made up of executives from 24 top IT firms of Pakistan recently paid a visit to Stockholm. The Pakistan Software Export Board (PSEB), in coordination with the Pakistan Embassy in Stockholm, organised the two-day visit.
The delegation was made up of IT firms of Pakistan from a variety of industries, such as artificial intelligence (AI), the internet of things (IoT), blockchain, cybersecurity, digital marketing, fintech, and metaverse, among others.
The delegation, which represented Pakistan as a “competitive tech destination,” sought to highlight the country’s potential for IT exports, highlight the firms’ capabilities, and explore new avenues for business expansion and partnerships.
The delegation went to a number of tech hubs, including Swedsoft, Areachica, Ignite Sweden, Business Sweden, Sweden Science, and Epicentre Stockholm. They also communicated with IT experts based in Sweden who were of Swedish and Pakistani descent.
Pakistani businesses had the chance to showcase their individual company profiles, services, and solutions at each location. The delegation was led by PSEB’s Chief Marketing Officer, Amar Makhdoom, and was hosted at the Embassy of Pakistan in Stockholm by Dr. Zahoor Ahmad.
This time, Trade and Investment Counselor Mr. Ghulam Mustafa gave a thorough presentation on the ICT industry in Sweden and emphasised the potential for bilateral cooperation.
The visit was aimed at providing an overview of the Swedish tech sector’s culture and requirements and promoting B2B interaction with a view to enhancing Pakistan’s technology exports to Sweden.
An apex government agency, the Pakistan Software Export Board (PSEB) has the responsibility of promoting Pakistan’s IT sector in both domestic and foreign markets. PSEB supports the IT sector through a number of initiatives and programmes.
In accordance with a notification from the Cabinet Division dated June 12, 1995, PSEB was established by executive order. The goal of PSEB is to make Pakistan the second-largest exporter of IT in South Asia by strengthening and promoting the country’s IT sector both domestically and internationally.