The first weekend of the festival will see Audible continue its dedication to music storytelling by bringing fans into the worlds of some of its well-known music franchises.
The Audible Sound Studio, an immersive audio experience being developed by Audible for SXSW this year, will feature programming, 7″ vinyl pressing, special happy hours, and much more. The first weekend of the festival will see Audible continue its dedication to music storytelling by bringing fans into the worlds of some of its well-known music franchises.
In the Austin Convention Center on Friday, March 10 at 2:30 PM CST, Audible will host a panel discussion titled “Music-Storytelling with Audible: The Art of Marrying Song and Spoken Word” to talk about their upcoming new singing competition podcast, Breakthrough.
The panel discussion will be moderated by Rolling Stone’s associate managing editor Angie Martoccio and feature Audible’s executive producer of original music storytelling, Preston Copley, as well as Breakthrough stars Sara Bareilles, a GRAMMY-winning musician, and Daveed Diggs, a GRAMMY- and Tony-winning actor.
Billboard advises leaving the panel and going across the street to the Audible Sound Studio. The Audible Sound Studio, which is situated in the Sunset Room across from the Austin Convention Center and right in the middle of SXSW foot traffic, will be a mecca for everything music storytelling.
When they arrive, festival goers will be greeted by an eye-catching mural painted on the building’s exterior by Austin muralist Zuzu that was influenced by each of the three original music storytelling series produced by Audible: Origins, Words + Music, and Breakthrough.
Audio enthusiasts are taken inside the minds of the Origins artists in a dream-like room by Origins, which kicks off the journey. Attendees can sample audio from the Audible Original while also finding a vibrant photo booth that captures the essence of the Origins brand and an Origins x Ephemeral Tattoo Studio where they can choose a tattoo that will fade over time.
The following area of the Audible Sound Studio highlights the company’s long-running Words + Music series, bringing listeners exclusive music storytelling experiences from legendary musicians like Alanis Morisette, Jazmine Sullivan, Tariq Trotter, Smokey Robinson, St. Vincent, Gary Clark Jr., and many more.
These stories were brought to life at SXSW through a room inspired by a vintage recording studio and featuring record store vibes, curated listening experiences, and special photo opportunities. Fans can browse all of the Words + Music publications on 12 “listen to songs and key moments from their favourite artists on vinyl records.
Customers are also encouraged to enter a recording booth and have their own SXSW memories live-pressed to a 7-inch vinyl record “Attendees may opt to record their own music and words on a vinyl record as a special keepsake. Breakthrough, the last stop on the Audible Sound Studio musical storytelling tour, honours the pioneering audio-only music competition.
The Breakthrough-themed area offers SXSW attendees a glimpse into the musician’s creative process as well as a first listen to Breakthrough with the release of the new trailer for the Audible Original.