According to a report by Grant Thornton in 2021, Malaysia has achieved a new record with 37 per cent of women occupying senior leadership positions.
The world’s first artificial intelligence (AI) driven marketing strategy platform has been introduced in collaboration with Robotic Marketer by Brand Soul Malaysia Sdn Bhd, a leading brand strategy consulting firm in Malaysia, in an effort to assist businesses in improving their marketing strategies.
Stella Wong and Mellissa Smith’s new partnership with Robotic Marketer is a women-led initiative that has gained recognition for its sustainable brand building and marketing strategy formulation.
By becoming the sustainable brand and AI driven marketing partner for expanding businesses and assisting them in leveraging ChatGPT and AI technology for improved marketing ROI, Brand Soul hopes to revolutionise the branding and marketing landscape with the launch of Robotic Marketer in Malaysia.
According to a report by Grant Thornton in 2021, Malaysia has achieved a new record with 37 per cent of women occupying senior leadership positions. This partnership serves as a symbol of the success that emerged from years of steadfast work to develop the knowledge and abilities that allowed women to succeed at the top of the corporate ladder.
“We are overjoyed to be the leading Robotic Marketer licensee in Malaysia and to be able to expand our service offerings. We want to be the first branding and marketing firm in Malaysia that combines experience and technology, especially as ChatGPT technology becomes the rage in almost every sector. Our mission is to make marketing simpler, more effective, and more affordable in order to help our clients succeed,” “Wong said.
“Businesses benefit greatly from the marketing automation platform because it gives them complete control over their marketing performance, as well as real-time data analysis, reporting, and full visibility of marketing strategy performance on a single platform. One of its key features is creating a comprehensive marketing plan with target audience and competitor insights and marketing tactics aligned to key marketing objectives.”
“A 12-month marketing calendar with real-time data and an analysis of industry benchmarks is also included. We are eager to see how it alters conventional marketing strategies and promotes business expansion,” she said.
Smith, the CEO of Robotic Marketer, said in the meantime, “We are thrilled to work with Brand Soul as a team. When we were looking to expand into Asia, we looked for a progressive business that uses technology to improve marketing results for its customers.”
“As a result of their work with businesses that benefited from their innovative strategy and performance-driven brand marketing campaigns, we discovered that Brand Soul had earned respect in the sector. With Brand Soul’s experience in branding and marketing, the transition to artificial intelligence-driven, data-driven marketing strategies makes sense”, she said.
The founders are aware of how quickly businesses change because they have worked closely with over 1000 companies in a variety of industries with a focus on branding and marketing. They have each assisted businesses with their branding and marketing efforts throughout the pandemic and the current world situation.
Moving forward, Brand Soul will launch a series of AI marketing awareness programmes and introduce a channel partnership programme to help software companies and their channel partners develop go-to-market strategies to build brands and generate leads. SAP, Oracle, Mitel, and Zift are a few of the businesses that Robotic Marketer collaborates with across all channels.
In addition to brand strategy, brand identity, digital marketing, seed marketing, content creation, and other branding and marketing services, Brand Soul will also offer robotic marketing.