At this year’s CES, Chinese Tech enterprises of all sizes have one common objective: to look overseas for new growth opportunities in the wake of the pandemic.
At this year’s Consumer Technology Association (CES), Chinese Tech enterprises of all sizes, including household names, unicorn startups, and small businesses, have one common objective; to look overseas for new growth opportunities in the wake of the pandemic .
Chinese Tech enterprises intend to maximise their overseas market share with their international business partners by increasing global exposure and bringing their best products to the consumer electronics show in Las Vegas.
Major Chinese consumer electronics manufacturer TCL set up its 1,650 square metre booth next to those of rivals like Sony, LG, Samsung, and Panasonic at the Las Vegas Convention Center. TCL’s line of ultra-large-screen Mini LED QLED TVs, sound bars, smartphones, and augmented reality demonstrations are among the products on display at CES.
A company can only expand by competing against the strongest players on the global stage and remaining viable in the most cutthroat of markets, according to Mark Zhang, general manager of NABG and TCL Industries.
In the first three quarters of 2022, 16.62 million smart screens were sold globally, according to TCL. Now, TCL is a top-two LCD brand both worldwide and in North America and maintains top positions in other key markets.
The most significant market for TCL has been North America, specifically the United States, according to Zhang. “We remain in close cooperation and collaboration with American high-tech giants such as Google, Roku, and Dolby.”
Zhang’s viewpoint was echoed by EcoFlow, a Shenzhen-based tech unicorn that sells battery storage and power stations for home use. According to Amy Ma, who oversees international outreach at EcoFlow, “the majority of our annual revenue, roughly $1 billion in total, has been generated from sales in our overseas market.” The wants and needs of our clients must come first.
The Blade, a robotic lawn sweeping mower that won the CES 2023 Innovation Award, attracted a large number of ardent admirers, many of them from Europe and the US, according to Ma at CES Unveiled, a media preview session on Tuesday.