Tetra Pak launches pioneering land restoration initiativet Araucaria Conservation Programme aims to generate positive environmental, economic and social benefits for local communities and restore and protect biodiversity in the region.

The carton packaging giant developed the programme in collaboration with Apremavi, a Brazilian NGO specialising in conservation and restoration projects since 1987, and is et to restore at least 7,000 hectares over a period of ten years – equivalent to 9,800 football pitches – of the Atlantic Forest, one of the richest biomes and the second most endangered in the world.

In addition to a pilot restoring 80 hectares, the project’s first year will focus on mapping potential areas for restoration. After the validation of this initial phase, the model will be replicated on other rural properties over ten years across the 7,000 hectares of the Atlantic Forest, which bridges the states of Santa Catarina and Paraná.

Tetra Pak will also certify a much broader territory under international voluntary carbon and biodiversity standards. The certification will measure carbon sequestration, meaning the project will play a key role in Tetra Pak’s commitment to achieve net zero greenhouse gas emissions in its operations by 2030. The aim is for this territory to reach up to 13.7 million hectares – an area the size of England – and encourage other organisations to join the initiative.

Julian Fox, director nature programs, Tetra Pak, said: “This initiative is our response to the United Nations challenge to make this the decade of ecosystem restoration. We are thrilled to be a lead partner of such a pioneering project, connecting a range of stakeholders and merging environmental restoration with carbon capture analysis to help mitigate climate change and recover biodiversity.”

Source: This news is originally published by packagingnews

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