‘Travel Responsibly for Experiencing Ecotourism in Khyber Pakhtunkhwa’ (TREK) –is a collaboration between KP govt, World Bank & Nestlé to promote responsible tourism for a waste-free future

KPK Government and Nestlé two day training

Nestlé Pakistan, in collaboration with Khyber Pakhtunkhwa government’s Tourism Department conducted an extensive two-day training on waste management and sustainable tourism in Swat as part of TREK’s community engagement initiatives.

Earlier in December 2020, Prime Minister Imran Khan had unveiled the logo for TREK, which is part of Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project and has been listed amongst the federal government’s key achievements of 2020.

Addressing participants of the training, Tashfeen Haider Additional Secretary Tourism Department, Government of Khyber Pakhtunkhwa said, “TREK is an initiative under the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project being implemented in partnership with the World Bank Group and Nestlé Pakistan.”

“Activities within TREK include provision of solid waste management equipment, awareness campaigns for tourists, and training of local communities on waste minimization that we just concluded under KITE,” he said.

Talking about the initiative, Waqar Ahmad, Head of Corporate Affairs & Sustainability, Nestlé in Pakistan & Afghanistan said, “We are excited that the community engagement leg of TREK has kicked off and these trainings for the hospitality sector will help realise our vision for shaping a waste-free future by driving new behavior that contribute towards a cleaner environment.”

“At Nestlé, our vision is that none of our packaging, including plastics, ends up in landfill or rivers. To achieve this, we have set ourselves the commitment of ensuring 100% of our packaging is reusable or recyclable by 2025,” he added.

Kiran Afzal, Senior Private Sector Specialist, of the World Bank Group shared, “We are happy to bring this initiative to Swat which is experiencing an increasing influx of tourists. We are hopeful that this partnership will produce results on the ground by encouraging a responsible attitude towards destination management and respect for the ecosystem.”

Nestlé Pakistan’s commitment to TREK includes 2 pillars: A Massive Awareness Campaign focusing on Reduce, Reuse and Recycle and a Community Engagement plan which includes activities that will help in countering the issues of waste, pollution and destruction of wildlife, in line with United Nations Sustainable Development Goals 12, 13, 15 and 17.

The two-day waste management training comprised of sessions on categorizing waste, importance of recycling, learning to conduct waste audits, basic food safety
and importance of WASH compliance among others. The event concluded with prize distribution for participants by Ghulam Saeed, Director General Directorate of
Tourist Services and Touseef Khalid Project Director KITE. About Nestlé

Nestlé is the world’s largest food and beverage company. It is present in 191 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives.

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