Daraz became the most popular e-commerce site in Pakistan and won four awards at Pakistan Digital Awards 2021.

By Sayyed Shehzer Abbas

Pakistan’s most popular online store, Daraz, has won four awards at Pakistan Digital Awards 2021. The brand won: Best CSR Campaign, Best Digital Media Team, Best Discount and Deals App, and Best E-Commerce app of Pakistan.

“We’re glad to receive the accolades at PDA. It’s good to have a platform and relevant Jury which understands how technology brands work. This is a testament to the great work Daraz has been doing since last year and we have further strong plans to develop the e-commerce landscape of Pakistan,” said Ammar Hassan, Chief Marketing Officer, Daraz.

Alongside that, Daraz Humqadam Program won the Best CSR Campaign. The mission was launched back in May 2020 during the pandemic where Daraz offered zero percent commission to every one of their dealers alongside services like free packaging and admittance to Daraz University. During this mission, the web-based business gave an endowment of PKR 8 Crore.

Moreover, the e-commerce pioneer additionally won the award for the Best Digital Media Team. Daraz was named as the best digital marketers having a one of the best teams of digital advertisers. These digital marketers also has an experience of working in collaboration with tech giants like Google and Facebook.

Daraz also claims that they have been also playing a major role in country’s exports. Majority of Daraz performance marketing alumni has been working with multinational companies and agencies from around the globe providing quality products to their customers outside Pakistan.

And finally, Daraz won the award for Best Discounts and Deals App. Customers are the most essential part of e-commerce and Daraz has been really good at it. Daraz offers its customers goods at an exceptionally low prices and discounts making available products affordable and value for money. These discounts are easily accessible on brands, marketplace sellers, payment partners, affiliate partners, and the owned platform

Daraz says that along with its collaborators, it has offered a rebate worth Rs 2.5 billion last year, adding to making an incentive for online customers.