PrimaLoft® P.U.R.E.™ Wins a Popular Science 2020 Best of What’s New Award

“We are honored to receive this award alongside many other innovators across a variety of forward-thinking industries,” said PrimaLoft president and CEO, Mike Joyce.

PrimaLoft® P.U.R.E.™ Wins a Popular Science 2020 Best of What’s New Award

PrimaLoft, the leader in advanced material technology, announces it’s a recipient of a Popular Science Best of What’s New Award in the “sports & outdoors” category for its PrimaLoft® P.U.R.E.™ manufacturing process. P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by nearly 50%.

“We are honored to receive this award alongside many other innovators across a variety of forward-thinking industries,” said PrimaLoft president and CEO, Mike Joyce.

“At PrimaLoft, we believe that sustainability and performance can both be elevated with neither one sacrificed. A reflection of that Relentlessly Responsible mission is PrimaLoft P.U.R.E., an innovation that resulted from looking beyond the product and focusing on our manufacturing process to achieve a 48% reduction in carbon emissions.”

Each year, Popular Science reviews thousands of new products and innovations and chooses the top 100 winners across 10 categories. To win, a product or technology must represent a significant step forward in its category.

The honorees represent products and services from across a variety of categories, Best of What’s New Awards are presented to products and technologies in 10 categories: Aerospace, Automotive, Engineering, Entertainment, Gadgets, Health, Home, Personal Care, Security, and Sports & Outdoors.

“The Best of What’s New Awards showcase the year’s greatest feats of human ingenuity,” said Popular Science Editor-in-Chief Corinne Iozzio. “Even in a year like 2020, innovation has helped us glimpse a future that’s safer, smarter, and more enjoyable than we might have thought possible.

This collection, which includes everything from a new generation of Mars explorers to ultra-hygienic print-to-order eyeshadows, is full of items we’re proud to call the Best of What’s New.”

PrimaLoft P.U.R.E. technology is available exclusively in the Patagonia Nano Puff jacket this fall. For more information on PrimaLoft P.U.R.E.

Originally published at Snews net