SAP in collaboration with Siemens hosted their biggest annual event, SAP NOW, virtually. The event, which was accessible to all those who registered, hosted both, international and local customers of SAP. 

 Speaking during his session on ‘The New Road to the New Economy’ Saquib Ahmed, Managing Director, SAP Pakistan said: “SAP has a great vision: we aim to make the lives of the people better. In Pakistan, our team is taking this vision across the different industries and enabling digital transformation for all our customers. The Digital and IT transformation journey which is keeping businesses together and improving the relationship between an employee and an organization, even while at home, that is the journey SAP takes you on.”

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As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit