China’s attempt to shift the world’s largest Virtual trade fair online this month has demonstrated that for some things, it’s hard to replace meeting face-to-face.
Employees rehearse hosting a livestream session for the upcoming Canton Fair inside a showroom at Ningbo MH Industry Co. in Ningbo (Bloomberg) — China’s attempt to shift the world’s largest trade fair online this month has demonstrated that for some things, it’s hard to replace meeting face-to-face.
The Canton Fair, usually held in the southern megacity of Guangzhou twice a year, managed to get some 25,000 exhibitors to sign up for an online opportunity to ‘meet’ global buyers.Virtual trade fair this took place through a virtual architecture built by Tencent Holdings Ltd featuring livestreaming, translation and conferencing technology
But for many of the exhibitors interviewed by Bloomberg News over the past week, catching — and holding — the attention of browsing visitors online is much more difficult than in a physical setting. Communicating and following-up on leads afterwards was also more tricky in the virtual system.
Originally Publish at: https://www.caixinglobal.com/