Innovative Biscuits campaign against deforestation in Pakistan

To encounter the rising levels of deforestation across the country and raising awareness about these issues, Innovative Biscuits has taken a unique approach. Earlier this year, the company launched their new campaign for Jumbo Junior, the energy biscuit for children.

Innovative Biscuits campaign against deforestation in Pakistan

Young rhino led, Jumbo Junior himself, the campaign kicked off with an animated television commercial highlighting the evils of deforestation. By showing its results through the plight of the animals affected, the commercial manages to emphasize a critical social issue, at the same time linking with children on an emotional level.

Company’s brand manager commented, “We comprehend that we need to take children on board at a young age, to try and embed in them early in their lives, the idea of environmental protection for their future.”

Following the campaign’s launch, the corporation didn’t just stop at the aeration of the commercial. Furthermore, drive the message to its anticipated audience, the company followed up the ad by undulating out a wide-ranging series of activation of over a thousand schools across the country.

Jumbo Junior would make an appearance at each of the schools and convey a live play which recreated the Jumbo Junior film to represent the animals’ distress, along with the seed plantation idea proposed by the character.

This would then be physically carried out with the help of the children and as a result, hundreds of tree saplings have now been planted in innumerable schools all through Pakistan.