ISLAMABAD: Engro Corporation and the World Wide Fund for Nature-Pakistan (WWF)

Pakistan) have entered into a partnership for community development and fishery improvement

in the coastal areas.

Aiming to provide alternative livelihoods to fishing communities and reduce harmful fishing

practices, the top management from both organizations inaugurated the two-and- a-half- year long

initiative with an aim to explore sustainable environmental solutions and also address the need

for community development and well-being.

According to press statement issued here, the project titled `Sustainable Fishing

Entrepreneurship a citizen based approach to saving Pakistanand#39;s unique marine environmentand#39; is

being implemented in Kakapir, Ibrahim Hyderi and Rehri Goth, Karachi. The main purpose of

the project is to build capacity of fisher folk to decrease post-harvest losses, reduce by-catch and

over-fishing in the marine waters of Pakistan.

Speaking at the inaugural ceremony, Hammad Naqi Khan, Director General, WWF-Pakistan said

that the project will address various issues related to fishery development in addition to building

capacity of the fisher communities.

Ali Dehlavi, Interim Head Sindh and Balochistan, WWF-Pakistan was of the view that Engro

was taking the lead on providing alternative livelihood opportunities in these areas and the

project will help local communities to generate income and earn their livelihood.

Khalid Siraj Subhani, President Engro Corporation and Syed Muhammad Ali – CEO of Engro

Vopak and Elengy Terminal Limited also spoke on the occasion and highlighted the importance

of the project.

In order to pay tribute to the conservation efforts of fishermen, an appreciation award was also

given to Shah Zameen, a WWF-Pakistan trained fisherman, for collection of excellent data and

information on marine biodiversity.

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