Oracle launches largest b2b audience data marketplace


KARACHI: Oracle Data Cloud launched the largest business-to- business (B2B) audience data


marketplace to help make programmatic and data-driven B2B marketing easier.


To help B2B marketers improve their targeting throughout the marketing funnel, Oracle Data


Clouds B2B audience solution provides access to more than 400 million business profiles


through thousands of B2B audience segments, thus creating a highly scalable and customizable


targeting solution. In addition, more than one million addressable US companies add powerful


account-based marketing (ABM) capabilities to a marketers targeting toolkit.


Oracle Data Clouds B2B audience solution is designed to meet specific B2B marketing needs,


such as; reach buyers and decision makers at specific companies to align B2B marketing and


sales efforts; build audiences based on companies that have purchased a specific enterprise


solution in the past; digitally target professionals who have attended or are considering attending


specific industry events related to a business products; and upload and reach their prospect and


customer databases through digital marketing campaigns.


“Our B2B audience solution is designed to provide the digital targeting flexibility and scale that


B2B marketers need. Our account-based marketing backbone recognizes that effective digital


B2B marketing should support a companys sales goals by focusing on the accounts it is trying to


reach,” said Rob Holland, Group Vice President of the Oracle Data Cloud.


Oracle Data Clouds B2B audience solution allows marketers to align digital spend with both


campaign objectives and sales outreach, providing a regular flow of relevant and qualified leads


from target accounts. That ability to combine granular B2B targeting segments with an account-


based filter makes it easier for B2B brands to take full advantage of the digital channel.


Oracle Data Cloud gives marketers the ability to access, blend and activate audiences from


Datalogix and BlueKai as well as the industrys leading B2B data providers in one place.


Marketers can now work with a single partner to build highly customized audiences leveraging a


broad spectrum of data sources and deliver them to hundreds of publishers and consumer


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