STAFF REPORT ISB: Mobilink and its parent company, VimpelCom, have partnered with Twitter, a microblogging service with over 320 million monthly active users, to introduce for the first time in Pakistan an innovative self-care customer service called Mobilinkcare.

This initiative, for now only being launched by VimpelCom on Mobilinks platform out of its other 13 business units, enables subscribers to get answers to their basic queries related to Mobilinks services directly in their Twitter Direct Messages (inbox).

“Mobilink believes in continuous innovation, may it be our product offerings or customer care services. Ensuring subscriber queries are answered successfully in least amount of time is an ever evolving mechanism at our company,” said Asif Aziz, VP Marketing, Mobilink.

He said that this partnership with Twitter has various benefits for brand Mobilink, and can be heralded as a game changer in the industry. The service will allow the company to reduce the existing traffic on its customer care centre.

List of services for which subscribers can get their queries answered to are: #balance to know the current balance, #mypackage to know about current packages/services activated, #newoffers to know about new offers available, #voiceoffers to know about current voice packages, #smsoffers to know about SMS and Whatsapp offers, and #internetoffers to know about the latest internet packages available.

By Web Team

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