Staff Report ISD: Ufone, the premier telecom network operator of Pakistan, has once again proven its mark over other competitors in industry by clinching the prestigious Pakistan Advertisers Society (PAS) award in the telecom services category. This has added another feather to the cap to Ufone`s sagacious journey. Infamous Saaf Awaz ad having punch line Naram Sa Tau Hai was the cause of the success.

It is noteworthy that all three final nominations in this category belonged to Ufone, which was scrutinized out of 18 entries from 5 telecom operators.

Ashar Yaqub Khan,CEO, Ufone expressed his remarks on this milestone achievement, “We have created history by competing against ourselves after the final nominations stage, clearly making us winners in any case. Its a great achievement on part of the whole team. Moreover, it speaks volumes of complete Ufone experience of which advertising is only a part. It also demonstrates how we keep challenging ourselves to keep going bigger and better.”

The ad ingeniously described impeccable network quality and crystal-clear voice services in a comical manner; the sheer appeal of which set a new precedent for humor in the industry that has not been matched since. Using excellent word play with the words Gadda and Gadha,the commercial defines the inevitable role of voice quality in effective communication.

The tagline Naramsa tau hai garnered massive fame among the public and became contagiously viral on social media from Facebook and Twitter pages.

This ad can be viewed on or

About Ufone: Ufone the leader in innovation is an Etisalat Group Company with its presence in all the major cities of Pakistan along with a comprehensive coverage across all major towns, villages and tehsil headquarters of the country. The company employs more than 4,780 people and operates with a network of more than 388 franchises and 23 company-owned customer service centers.

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