· 27-inch display with PerfektKolor pre-calibrated for Adobe RGB support

· Color precision throughout the entire production workflow

· Accurate, high-resolution image thanks to 10-bit colors, SmartUniformity and Philips Flicker-Free Technology

Dubai, UAE 15th January 2015: MMD, the leading technology company and brand license partner for Philips Monitors, today announced a new 27-inch IPS-AHVA display with factory-calibrated color support across the Adobe RGB color space. With the wide gamut of Adobe RGB, the display can reproduce over one billion colors with near-total fidelity, giving professional users the confidence that the colors on the display are consistent with industry standards – for color precision throughout the entire production workflow.

In graphic design, geophysical exploration, digital prepress and post-production, there is no room for a display that gets creative on how it represents colors. Uniformity and accuracy are critical. “Having a color standard is like speaking the same language,” says Thomas Schade, Vice President EMEA at MMD. “Professional users need to be certain their display speaks the same color language as their printers and other devices in the workflow. The new Philips LCD display renders colors with unfailing accuracy every time.”

PerfectKolor – color standards to rely on

Pre-calibrated to render colors accurately, the 272P4APJKHB display supports 99% Adobe RGB and 100% sRGB color space, eliminating the process of matching colors across multiple devices. Moreover, with six-axis adjustment, PerfektKolor enables the display colors to be fine-tuned to precise requirements.

10-bit colors

Using 10 bits to describe each color, the new 27-inch display can represent over one billion colors simultaneously – differences that are indistinguishable to the human eye. The resulting images are smooth and natural, without gradations or color banding.


Fluctuations in brightness and color on different areas of the screen are a common phenomenon. With SmartUniformity metrics, the display auto-adjusts to compensate for these differences, and delivers average luminance uniformity in excess of 95% – vital for consistency in color-critical applications such as photography and scientific imaging.

Flicker-Free Technology

Due to the way brightness is controlled on LED-backlit screens, users sometimes experience screen flicker. The potential eye fatigue is anathema to accurate work with detail-rich images. Philips Flicker-Free Technology is an innovative solution to regulate brightness and reduce flicker for a more comfortable viewing experience.

Complementing its color capabilities, the new IPS-AHVA display is also designed to measure up to the challenges of everyday office work – featuring a webcam and speakers, crystal-clear Quad HD images at 2560×1440 or 2560×1080 resolution, an extra-wide viewing angle for image clarity from nearly any perspective, and the tilt-and-swivel flexibility of the SmartErgoBase. With MultiView on board, the display connects to multiple sources simultaneously, enabling users to view a notebook feed on one part of the screen, for example, and data from the camera on the other.

Technical Specifications – Philips Brilliance 272P4APJKHB display

LCD panel type, size

IPS-AHVA LCD, 27 inch / 68.6 cm

Backlighting technology


Optimum resolution

2560 x 1440 @ 60 Hz

Viewing angle

178º (H) / 178º (V), @ C/R > 10


350 cd/m²

Display colors

Color support 1.07 billion colors

Color gamut

Adobe RGB 99%


USB: USB 3.0 x 3

Signal Input: DVI-Dual Link (digital, HDCP), DisplayPort, HDMIx2

Sync Input: Separate Sync, Sync on Green

Audio (In/Out): PC audio-in, Headphone out


Height adjustment: 150 mm

Pivot: 90 degree

Swivel: -65/65 degree

Tilt: -5/20 degree


Environmental and energy: EPEAT Gold*, PowerSensor, EnergyStar 6.0, RoHS, TCO edge

Recyclable packaging material: 100 %

Post consumer recycled plastic: 65%

Specific Substances: PVC / BFR free housing, Mercury free, Lead free

Compliance and standards

Regulatory Approvals: Regulatory Approvals: BSMI, CE Mark, cETLus,


About MMD

MMD is a wholly owned company of TPV established in 2009 through a brand license agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays worldwide. By combining the Philips brand promise with TPVs manufacturing expertise in displays, MMD uses a fast and focused approach to bringing innovative products to market. MMD serves the Western European, Middle East and African markets from its headquarters in Amsterdam. The Eastern European and CIS markets are served by a local office in Prague. Through its network of local sales teams MMD works with all major IT distributors and resellers. The companys design and development center is located in Taiwan. www.mmd-p.com

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