STAFF REPORT ISB: Pakistan Software Houses Association for IT (P@SHA) organized its 11th annual P@SHA ICT Awards-2014 ceremony at an impressive ceremony Islamabad.

On the occasion, P@SHA President Jehan Ara said the P@SHA ICT Awards is aimed at recognising the software and service applications by providing an opportunity to gain local, regional and international exposure, besides acknowledging creativity, innovation and excellence in local ICTs sector.

Elaborating, she said that the winners from the product categories of the P@SHA ICT Awards 2014 will be part of the P@SHA delegation from Pakistan that will compete at the APICTA in Jakarta, Indonesia against 17 IT firms which include Australia, Brunei, China, Hong Kong, Indonesia, Korea, Macau, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka, Thailand, Taiwan and Vietnam.

“The public arid private sector institutions need to join hands to ensure that this specialised field benefits Pakistan through the creation of high value jobs and efficiency of government and business processes,” said P@SHA Chairman Dr Shoaib A. Khan.

On the occasion, key stakeholders from the IT community highlighted the need for policies that facilitate the growth of the ICT sector and did not hamper its development. Emphasis on the grooming of talent to enable companies to scale and the need to explore a changing export landscape were also part of the discourse.

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