Mobilink has inked partnership with Twitter, worlds top live public platform for conversations, to enhance Internet usage in Pakistan and offer users a flexible solution to instantly share ideas and information. Under the partnership Mobilink customers can directly benefit from innovative portfolio of Twitters mobile services, ehich includes Twitter SMS and Twitter Access. The good thing is that Mobilink users will not be charged for any data charges on Twitter usage initially.
Commenting on the partnershipWasif Mustafa, Head of Marketing, Mobilinksaid: “As the fastest growing 3G network in the country, it is a part of Mobilinks strategy to introduce innovative and lucrative deals for our customers. The partnership with Twitter will enhance our customers experience by providing them free access to the most popular public real-time network on the Internet. I am confident that our customers will benefit from this partnership and make the best of this offer over Mobilinks 3G network.”
Twitter will help first time mobile data users of Mobilink to experience Twitter and follow accounts even without signing up first. “The partnership will enable users to follow Events, News, Celebrities and Brands in real-time. This will allow Mobilink to drive mobile data adoption and usage by increasing access to content that is relevant to their users” said Ravi Bhaskaran, Head – Business Development, South Asia. Through this collaboration, Mobilink aims to increase the number of mobile data customers in the market by offering low-cost data solutions, for both, smart phone and feature phone users. Mobilink and Twitter will also launch hashtag trend campaigns for users to actively participate on Twitter over Mobilinks 3G network in Pakistan.