STAFF REPORT LHR: Advertising technology in Pakistan is about to incorporate third dimension as a team of young electrical engineers is set to unveil a three-dimensional holographic installation providing an interactive experience.The developers, who have been working on the product since September 2013, claim that the interactive element makes their creation stand out from other products currently on offer.

“What we really wanted was to offer an experience in holographic technology that has never been witnessed before,” says Shahzeb Mirza, one of the co-founders of Magision – the company that has created the product.He also said that they believe things should be interactive to enable the consumer to engage with the product.For Mirza and his team, offering an experience of seeing things in thin air while they are not physically present was not enough.

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