Mobilink GSMASTAFF REPORT IBD: Mobilink has won the GSMA Global Mobile Award at the recently held Mobile World Congress 2013 in Barcelona. The award has been given on the Companys SMS Based Literacy initiative in the category of “Best Mobile Education or Learning Product or Service”.

The award has been received by Mobilink CEO, Rashid Khan. In his remarks, the judges termed the Mobilinks SMS Based Literacy Programme is an excellent and needed mobile initiative with an explicit educational ideology that opens up new learning opportunities for a disadvantaged, rural group.

This initiative is a joint venture of Mobilink Foundation as the technical facilitator UNESCO as the implementation agency, two NGOs – Dhaka Ahsania Mission Pakistan and Bunyad as project executors.

As the technical facilitator, Mobilink Foundation provided activated SIM cards for each teacher and learner communication.

According to an official of the Company, this initiative has reached out to 4,000 learners who have been provided basic literacy skills by communicating with teachers through SMS based interactive lessons.

Of contestants for the award included Telenor Pakistan and UBL Omni. Earlier, Previously Pakistan Telecommunication Authority (PTA) had won the Best Government Leadership Award; then UBL Omni won 1st rank slot last year for Transparent and Efficient Cash Disbursement Service after the 2009 IDPs Crisis and the 2010 Flood Crisis.

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