Acer-AspireSTAFF REPORT IBD: Acer, a Taiwanese multinational hardware and electronics company, has re-launched itself operation in Islamabad with a purpose to capture the information technology market space through targeting youth and government functionaries.

Acer wants to optimise on the opportunity provided by the upcoming essential development in Pakistan with regard to information technology.

“We have now relocated our operations to Pakistan from the Middle East. Acer moved out of Pakistan a few years ago due to some trouble with their strategies of working here and that meant a loss of $150 million investment from the country,” said Vice President of Acer for Middle East and Africa, Amin Mortazavi.

However, despite Acers absence from Pakistan, it still has 30 per cent market share in the products sold. Its first office has been opened in Islamabad and started working since the beginning of this year. With Acer being located in Pakistan, customers will be able to buy Acer products at a comparative lower cost than previously available.

It is to be mentioned here that the government had announced its expenditure plan for the fiscal year of 2012-13 regarding IT projects and an amount of Rs 4.6 billion has been allocated for this purpose.

Acer has environment-friendly computer solutions that have become necessary for information technology companies to succeed in the long run.

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