STAFF REPORT IBD: In an effort to protect the rights of telecom customers in Pakistan, the telecom regulatory authority (PTA) has promulgated “Protection from Spam, Un-Solicited, Fraudulent and Obnoxious Communication Regulations 2009”.

The transmission of bulk messages to any person for commercial purposes is subject to express permission of recipient.

PTA once again warns SMS marketing and advertising agencies not to send unwanted and fraudulent spam text messages or calls to mobile phone users in the country, says a press release issued here by the telecom watchdog.

Earlier, PTCL also warned its Landline/Vfone customers about hoax calls and PTA directed all CMOs to ensure provision of Call/SMS blocking facility.

The PTA explains, if a phone user gets unwanted SPAM calls or message or any call/SMS that , he/she doesnt want to get again, then send following details to 9000 via SMS along with the users phone number, sender phone number, other relevant details, send this information to 9000 – the complain number of PTA.

Charges for sending an SMS to 9000 are 10 paisas, the release said.

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