STAFF REPORT IBD: Sybase 365, a subsidiary of Sybase, the global leader in mobile messaging and mobile commerce services, together with Abacus Consulting, one of Pakistan’s largest professional services firms, has announced that Allied Bank Limited has chosen the Sybase 365 Mobile Commerce solution to offer mobile financial services to its customers.

“We have been looking for a service provider having global recognition for launching mobile banking services,” said Zia Ijaz, Group Chief Commercial and Retail Banking Group at Allied Bank.

He said that with many successful mobile banking deployments in its portfolio,”we are confident that Sybase 365 is the right partner to help us develop and implement a robust mobile banking strategy to tap into the unbanked and under-banked population of Pakistan.”

This deployment will enable ABL to integrate mobile banking capabilities into its current banking products, enabling it to tap into a large base of potential customers particularly in remote rural areas where access to banks, ATMs and the Internet remains limited.

According to him, the proliferation of mobile banking continues to help empower these vast communities, improving the daily lives of many and fuelling the local economy.

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