THE AMOUNT of digital data around the world is doubling every two years, thanks in large part to innovative new ways to create and share information. Mobile devices, social networking, and the internet will contribute to a data glut of historic proportions by 2020, which according to market researcher IDC, will be 50 times greater than current levels.
The question is, are we ready for all that data? Better yet, are our systems equipped with the innovative technology to manage it?
Whats needed is the technology to harness that data to allow both businesses and consumers to make decisions based on quality analysis, rather than experience and intuition. In doing so, we would assume a more scientific approach to our businesses and lives, whether its a doctor diagnosing a patient, a homeowner choosing the most efficient time to do laundry, or a meteorologist predict ing a hurricane.

To this end, we need to build Information Technology (IT) systems that can not only filter and store all this big data, but also make use of it. For more than 50 years, weve been operating with the same IT elements: processor, memory, storage, database, and programs. And weve designed IT systems to handle business processes automation, long business cycles, and terabytes of largely structured data.
But thats not going to cut it any more. Data is only getting bigger and the only way technology will keep up is if computing gets smarter. Systems designed for transaction processing and structured data cant deliver the levels of performance both business and consumers are demanding and will require in the very near future.

Its time to significantly shift the computing paradigm – from computers that calculate to computers that learn from and adapt to all data, structured and unstructured data, such as emails, presentations, videos, etc.
Last year, IBMs Watson high-powered question/answer system showed the world what was possible when a finely-tuned learning system tackles big data with advanced analytics when it competed and bested two people on the Jeopardy! game show.
Today, IBM and partners are putting Watson to work in industries from healthcare to banking. Watson has given us a glimpse into the monumental shift in computing that will affect businesses in every industry and consumers around the world. But thats just the beginning.
Future generations of optimized systems will benefit enterprises across industries as they deal with common and complex data center issues. We are on the verge of expert integrated systems with built-in knowledge on how to perform complex tasks and based on proven best practices. A system that not only recognizes changes in the computing environment, but anticipates them. As workload demands spike, the systems respond. When new applications or upgrades are needed, theyre deployed against best practices and integrated patterns.
In order to deal with the explosive growth of data, the systems that store it will have to get very efficient and smart. They will do this through deployment of advanced capabilities including universal storage virtualization, compression, data de-duplication, as well as automated tiering to keep the data best balanced for cost, speed and access patterns. In addition, next generation integration technologies enable systems of integrated storage, networking and servers to make these capabilities easier to deploy.
As we rush to the future, generating, storing, and managing ever more mountains of digital information along the way, the time to start questioning the vitality of our systems is now. And if you wondered if they could get any smarter the answer is simple: Yes.
The writer is Country General Manager At IBM Pakistan.

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