Halal industry: Pakistan has more potential than Malaysia to thrive

By Essa MalikSITTING IN McDonald’s in Pakistan, one cannot help notice the halal sign on the packaging of their delectable quarter pounder. Although there is uncertainty on who issues halal certification for McDonald’s food sold in Pakistan, there is no ambiguity at all on the importance of eating halal in the life of over 1.6 billion Muslims in the world.Consequently, a new and dynamic global halal industry is thriving. The halal brand is not only relevant to food but also pharmaceuticals

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