STAFF REPORT KHI: The leading mobile and online food ordering platform foodpanda Pakistan has taken an initiative to improve food delivery standards in the restaurant industry. The Inaugural event of the initiative “DELIVERY EXCELLENCE” took place at the Nest I/O. The core of the event is built upon sharing of best practices from foodpanda global information repository.
Nauman S. Mirza, CEO for foodpanda and EatOye, explaining the objective behind this initiative, said that Pakistan food delivery and takeaway market is estimated at 250 million dollars per annum. With positive economic growth, high 3G and smartphone penetration, this market is expected to double in the next five years.
The event also featured distinguished guest speakers such as Umair Jaliawala, Trainer and Entrepreneur, renowned restaurant industry personnel Ahsan Ahmed, ex-CEO Dominos Pizza, Asif Ghayas, Manager Brand Extension McDonalds, Babar Nehal and Owner Tooso.
These industry experts reinforced how best operational practices of food quality and timely delivery can impact on overall consumer experience; attributed to perfectly cooked food, smart packaging and timely delivery which asserts on the product being delivered under the communicated time frame.
Talha Ansari, Managing Director for foodpanda and EatOye said that their idea is simple: Deliver WOW experience by enhancing operational processes and experience sustainable growth. It is imperative to put the pedal to the metal with collective efforts motivated by one goal.”