Descon Agri Businesses Aims to Improve Farm Productivity 

DAB aims to innovate & improve upon the existing farm productivity & the agricultural value chain, thereby supplying the nation with nutritious produce and long-term economic growth.

Descon Agri Businesses Aims to Improve Farm Productivity 

Descon, one of Pakistan’s largest conglomerates, has officially announced its intention to diversify into agriculture by establishing Descon Agri Businesses (DAB). This new venture aims to innovate and improve upon the existing farm productivity and the agricultural value chain, thereby supplying the nation with nutritious produce and long-term economic growth.

Descon has led numerous large-scale projects in Pakistan and abroad, including construction, power generation, oil refining, chemicals, and other diverse economic sectors. Its foray into agriculture is not without precedent, as the company recently acquired a stake in two innovative agriculture-based businesses, Vital Agri Nutrient (VAN) and Vital Green (VG).

Vital Agri Nutrient VAN, is a specialty fertiliser, soil amendment, and bio-fertilizer manufacturer that works with farmers and corporate customers to provide value-added farming solutions. For farmers, Vital Green VG, provides credit, quality inputs, actionable knowledge, digital tools, and market outreach.

Descon’s other initiatives in this sector include the construction of a cutting-edge fruit, vegetable, spice, and herb dehydration facility to provide high-quality dried products for local and export markets, as well as the establishment of the Himalayan Wellness Company, which has been in operation since 2019 and exports Himalayan pink salt and high-quality raw honey to the far east and other markets. Descon Agri Businesses seeks to innovate and improve farm productivity.

“Our entry into this sector seeks to disrupt agriculture value chains through innovative farming techniques, high-quality produce and greater support for the local farmer community. “Our long-term goal is to deliver a sustainable agriculture business while also creating economic opportunities for local communities and our partners,” Descon Vice-Chairman Faisal Dawood said.

Descon seeks to enable a sustainable future in farming by leveraging its technological expertise and developing potential synergies with agritech companies. This will result in increased food security, healthy living, and community enrichment.

Originally published at Business Recorder