Deep Nostalgia’ by MyHeritage, creates “high-quality, realistic” video based on an image uploaded by the user, bringing the photo to life.

Ancestry website MyHeritage has launched a controversial new feature giving users the ability to bring their deceased relatives “back to life”.

The feature – which uses new technology to animate the faces of dead people in photos – has been described as magical by some but creepy by others.

Called ‘Deep Nostalgia’ by MyHeritage, the technology creates “high-quality, realistic” video footage based on an image uploaded by the user, bringing the photo to life.

Responding to criticism, the site said there will be strictly no audio to accompany the footage to avoid the recreation of “deepfake people”.

“Some people love the Deep Nostalgia feature and consider it magical, while others find it creepy and dislike it,” MyHeritage wrote online.

“Indeed, the results can be controversial and it’s hard to stay indifferent to this technology.

Some social media users have slammed the move, criticising the website for taking technology too far.

“The MyHeritage deep nostalgia is both amazing and scary. Access to deep fake tech with ease,” one user wrote on Twitter.

“The thought of using the #DeepNostalgia #DeepFake tool from @MyHeritage to reanimate a deceased relative prompted lots of emotions, none of them positive. Instead I used it on old pictures of myself, the tech is impressive but scary, especially in the wrong hands,” wrote another.

Others have had a positive experience, citing the joy they experienced in seeing deceased love ones once again.

Recently, the emergence of extremely realistic deepfake videos have caused a stir online and overseas, prompting the UK government to consider making it illegal to create deepfake videos without consent.

Originally published at 9 News