Staff Report ISD: Haier hops into the bandwagon of Smartphone business in Pakistan as President of Haier Mobile Ruba SEZ Group, Shah Faisal Afridi, announced the latest venture officially.


Shah Faisal Afridi enthusiastically demonstrated his deliberations to propel the Group to new heights of pride with a sky high ambition. He reiterated that the aim of this new product launching is to provide high quality Smartphones to consumers at reasonable prices.


Ruba SEZ, incumbent rich experience of partnering with internationally renowned companies from all over China. Moreover, the Group is well versed with dynamics of Pakistani economy, market, and consumer behavior that puts them at epitome of professional excellence and that is why it is the reliable and familiar name for Chinese as well as investors from other parts of the world.


Shah Faisal Afridi said that objective of Haier Mobile vision is to deliver accessible cutting edge technology, and become a key entity to foster economic growth of Pakistan.


CEO Haier Mobile Zeeshan Qureshi expressed his pride in announcing the launch of Haier mobile phone product line. The celebrity packed event also included Shahid Afridi, Sohail Tanveer, Anwer Ali, Sarfaraz Ahmad, Sohail Khan, and Asad Shafeeq.


The full range of Haier mobile phones are classed into three categories i.e. Klassic (feature phones), Pursuit (mid-range phones), Esteem (high-end phones).It is noteworthy that Haier is the first brand in Pakistan to launch a 3G feature phone.


The chief guest Zhangzhong, CEO Qingdao Haier Telecom Co. Ltd graced the exhilarating event with his benign presence.


The distinctive feature of Haier cell phone range is that they come with Game lofts pre-loaded games, and also offer after sales service as well making them formidably competitive in the market.

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