STAFF REPORT KHI: Pakistan is doing reasonably in the cultural and creative industry, but still there is a point of concern that these areas are not getting proper patronage, said South Asia Director Shreela Ghosh, at the launch event of a British Council study.

“Thats a pity, but what we can do is that we can put arts and culture in the agenda of governments along with education and health,” the official said.”Looking at the size and population of Pakistan, I can tell you that the creative industries of Pakistan are punching hard and doing well above their size within the country,” she said.The research report analysed the potential of creative industries and how these industries can combine their strength to create more job opportunities in the country.Pointing out the problem of lack of data in South Asia, Ghosh said the overall situation in the region is almost similar especially in Pakistan, India and Bangladesh.

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