STAFF REPORT KHI: As a part of Synergy Groups expansion plans, Michael Nederlof, Regional CEO, Dentsu Aegis Network, visited Pakistan to boost collaboration with its local partner.

Nederlof currently oversees the operations and expansion of 6 Dentsu Aegiss brands in Middle East, North Africa and Pakistan, namely, Dentsu, Carat, Vizeum, Isobar, iProspect and Poster scope. During his trip, he visited all three Synergy Group offices in Karachi, Lahore and Islamabad.

He discussed growth plans in terms of capability enhancement by introducing new businesses and tools to support an integrated communications approach for servicing clients in Pakistan.”We have already established Carat in Pakistan; our next step is to expand in creative, research together,” he said.

Ali Mandviwalla, COO, Synergy Group, said, “Michaels visit at this juncture marks a substantial new beginning in our relationship with Dentsu Aegis Network.”

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